London Business School is a top business school. In the heart of one of the most entrepreneurial cities in the world, the school fully supports entrepreneurship with dedicated courses, an incubator, and countless student initiatives. This high-quality business education is a great springboard for an entrepreneurial future.

As students and future alumni of such a great institution, our responsibility – nay, obligation -as custodians of the brand, to give back to the community that gave so much to us, is always front-of-mind. It’s just a matter of deciding how and where to contribute.


The Opportunity

As with any startup, our adventure starts with spotting a need, something lacking – an opportunity to create. A group of LBS students – across all programs -realised that the school community lacked a way to share entrepreneurial stories: a medium to learn from each others’ experiences, to pass on the latest research, and to share all of this with global audience.


The Solution

With our team of doers we decided to create the London Entrepreneurship Review. LER is a student-run online publication that captures the richness of entrepreneurial thinking at London Business School: from home grown competitions, incubators, partnerships and angel groups to research, conferences, coaching, classes and great speakers. LER was conceived as a forum to share all of this entrepreneurial energy with a much wider audience.


Life at London Entrepreneurship Review

I joined LER very early. It was about to launch its first version. Everyone in our team had their own reasons to contribute to such a fascinating project. For me there were three main reasons:

1. Have an impact

We students are here to contribute to LBS. When you join the LBS community, you do not consider yourself a customer -you are the school. And there is no greater way to contribute to the brand of your LBS than to build its entrepreneurial voice globally. At first, the project was a nice way to emphasize leading thoughts within the community. Now that LER is expanding we’ve noticed the concrete and positive impact on the LBS brand. LER illustrates how committed the school is to supporting entrepreneurship. It points out entrepreneurial success among alumni, academic research, and students’ passion for startups.

2. Get the excitement of being part of a start-up

I’ve learned a lot from being in the leadership team at London Entrepreneurship Review. Just reading published articles is a wonderful way to understand the key challenges entrepreneurs have. But most of what I learned was on the job.

My role is to grow our readership. Of course we are all ambassadors for the publication, but I focus on scaling our ability to reach new readers. I face the same challenges a start-up would: How can we raise awareness of LER? How can we make sure that our esteemed readers enjoy their experience on the website? How can we engage our readers on social media? These are topics every startup has to deal with—replace ‘readers’ by ‘customers’ and you are in a CEO’s mind.

Other members focus on business development, editorial, or sourcing great content. There are a variety of things you can do. What I like is that, as with any other early stage start-up, it is up to you to define your role.

If you are really interested in social media and want to learn why it is such a big thing for companies, just start working on LER’s social media operations. If you want to understand all about brand management, then you can work with our agencies to develop the brand and the collateral. Or if you want to learn all about online analytics and growth hacking, then you can get your hands dirty doing digital marketing for LER.

We all believe in ‘learning by doing’. Beyond acquiring technical expertise, we learn how to be good leaders. We contribute as much as we want, implement our own ideas, and get to know what it’s like to be driving a growing start-up.

3. Network

LBS has a very strong and expansive community. There is no better way to feel part of it than to contribute meaningfully – really add to making it great. Working on LER has been a terrific way to meet brilliant people. I am constantly surprised by how skilled everyone is. There are only a few places in the world where you can find such a concentration of genius. LBS is one of these. And being part of LER has definitely been a great way to experience this uniqueness.



If you are as excited as I was about joining the London Entrepreneurship Review to make a positive impact on the LBS community -and learn a lot about entrepreneurship, running a digital start-up and more -you can reach our recruitment team here.

LBS’s vision is ‘to have a profound impact on the way the world does business’. Get in the driver’s seat. Join us now: ler[@]london[.]edu or

Click here to read the London Entrepreneurship Review.


Thanks to Rami Banna for reading drafts of this.

Follow the London Entrepreneurship Review on Twitter: @london_ler

2 Responses to “How an LBS Student Can Contribute to the School’s Brand”

  1. avatar Annabelle Smyth says:

    I think this is great! Not only is it a great way to improve your writing but a great opportunity to get on the ground floor of a start up. Thanks for the heads up!

  2. avatar Nduka O says:

    Nice..I Enjoyed reading ur articles on this blog..