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A MiM Monthly Diary

Posted by: kasia_s
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An executive tour of my LBS diary since the commencement of classes on April 9th:

On the 13th I volunteered with the organizing committee of the LBS Tech and Media Summit. The event including speaker panels on Big Data, Living Room Battles (the future of entertainment consumption), and the App Economy as well as keynote speeches from Directors at the WPP, InMobi, and Spotify.

On the 18th I had the opportunity to meet Shell VP Emma Fitzgerald for an intimate breakfast at Shell HQ. In a conference room directly across from the London Eye, we ten ladies got to discuss lessons in leadership from women at the top of the corporate ladder.

Last week IE Madrid and Stockholm School of Economics students arrived at LBS for a 4-day exchange. In addition to fascinating masterclasses in private equity and the European macroeconomic outlook, we also had a guest lecture from Financial Times Assistant Editor and weekly columnist Michael Skapinker. The MiM Programme Office coordinated a final networking dinner on the 7th floor of the Tate Modern overlooking the Thames, St. Pauls’ Cathedral, and the Millenium Bridge – truly magnificent.

Looking ahead this week I’m attending a Media Executive Lunch with Jeff Jones, VP at the Walt Disney Corporation; a Technology Club event with Paul Lee, Director of TMT Research at Deloitte; and, of course, my regularly scheduled classes in Strategy, Entrepreneurial Management, and Microeconomics.

And to think – I could have also attended the LBS CleanTech Challenge or TEDX @LBS.

Keeping it fresh,

Kasia

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After a flurry of evaluations in Finance, Macroeconomics, and Marketing Analysis, I finally have time to reflect on highlights from my second semester at LBS.

  1. Myself and two other MiMs joined a WPP multi-channel marketing agency for three weeks and delivered a strategic marketing plan for Ford. We created a European-wide marketing plan and presented our results to Directors at the agency. I’ll keep you posted with launch developments as they unravel.
  2. The Masters in Management students at the Stockholm School of Economics welcomed us to their school for a four-day master class in Operations Management. We travelled around Stockholm blending theory with practical case sessions at Swedish firms. Those MiMs that didn’t get onto the exchange decided to follow along in parallel group and join us in the evening to experience Swedish nightlife.
    For me the trip highlight was leading a 30-person team in a live Operations Management simulation game. We ended up out-performing the SSE-led team 50-5, but, more importantly, we learned a lot about lean production and international business practices.
  3. Although marketing and finance classes were stimulating, the academic highlight of this semester was the chance to learn macroeconomics from world renowned Dr. Helene Rey. Dr. Rey is an advisor to the Sarkozy government and leading academic in Central Banking and International Monetary Reform. Having 15min at the beginning of every lecture to ask her about world economic policies was truly amazing (and humbling).

I’m off to Belgium for a well-deserved break. See you all next term when Strategy, Microeconomics, Managerial Accounting, and Entrepreneurship hit!

Kasia

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Geeking Out, Business School Style

Posted by: kasia_s
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We MiMs have been bouncing along at a blistering pace though the first month of 2012. Personal highlights include an interview at the WPP and  a chat with a former Sony CEO at the Market Club’s “Gaming and Marketing: What’s the Score” talk. Other neat additions to the MiM calendar included sign-ups for the Africa Trek and Japan Trek, the Cranfield Sports Tournament, as well as the announcement of a new exclusive exchange trek to Stockholm.

Forty LBS MiM students were selected to go on a reciprocal exchange to either the Stockholm School of Economics or IE Madrid. I was one of the lucky few selected to visit SSE in February – looking forward to combing my interest in marketing with the neat Swedish innovation hubs at SSE. I’m not sure they are ready for the combined energy of 20 MiMs invading the serene Scandinavian city.

Next week I’m off to M&C Saatchi (advertising), Universal Music, and Google for our annual Business Immersion Week. I’m hoping to learn about the blend of technology, advertising and marketing in the digital age, and to pick up some great contacts. Other visits include the London Stock Exchange, Disney, LandRover, and Canon. We get to put our newfound knowledge to the test next Friday in a one-day competition judged by Dean Sir Andrew.

Finally, I’ve been burning the candle at both ends with our new Finance, Macroeconomics, and Marketing classes. Fair warning to other potential marketers: learn to love Excel. The MiM programme, like all of the major marketing players, is a strong believer in quantitative-based creative marketing, so advanced Excel and SPSS modelling are involved in all of your work (including mock campaigns). Luckily, I’m gaining enough EXP. to work my way up to EXCEL WIZARD status.

Geeking out,

Kasia

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The LBS Difference

Posted by: kasia_s

The main reason I chose LBS was the opportunity to access and contribute to the world’s best b-school alumni network. At LBS we take great pride in our inclusive culture and the calibre of our graduates. Whether researching new markets, seeking advice from industry leaders, or simply sourcing the underground job market, LBS has the best tools to help you in your career.

Here are a few first-hand examples of the impact the LBS community has had on my first semester job hunt.

1) A few weeks after applying to an international FMCG firm, I received a random email from an LBS MiM alum offering her support/advice. She was hired by the same firm at the global HQ and graciously helped me connect with HR in international offices. In fact, she phoned regional offices on my behalf and helped me get in touch with a recruiter within a few days!

2) After doing independent research on technology and pharmaceutical marketing, I decided to scour our global alumni directory for some advice on entering these industries. Within a week I had appointments set up with MiM alumni and a head of marketing for a top media firm as well as an invitation to a talk by former Sony Entertainment execs.

3) Every week the school has a free drinks night hosted by an LBS employeer. During the first semester we had opportunities to meet with recruiters from Facebook, Booz and Co, AB-Inbev, and many more. After one of these sessions I had a chat with a former intern at Facebook and got to network with other LBS MBAs from Apple.

I hope this tasty morsel of information has whet your appetite for LBS. Wherever your work will take you, the LBS network as the international scope and professional depth of experience to help you get there.

Drop a line if you have any questions or comments!

Kasia

LBS Master in Management student

Networker Extra-ordinaire

Gamer and Science Geek

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Why I Joined LBS Women’s Rugby

Posted by: kasia_s
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As a MiM you will have access to all the great events, resources, and people that LBS has to offer. Whether you want to meet with Facebook reps at the Marketing club, visit the headquarters of GE Healthcare with the Healthcare Club, or have a panel with Apple Marketing a the Luxury Goods Clubs, we can make it happen.

After navigating the dizzying array of choices, I would like to share one of my experiences with LBS Clubs. So here are:

The reasons why I joined the Women’s Touch Rugby Club at LBS:

1. The official kick-off session had the mystery of Hogwarts and the spirit of Animal House.  At the beginning of the season our MBA2012s teach the Ladies secret ceremonies, give away plenty of spirits, and take us out for a night at Bloomsbury Lanes for karaoke and bowling.Imagine fifty women in eighties clothing performing heartfelt renditions of “Dancing Queen”, “Don’t Stop Believing” and “Barbie Girl”. This is a great time to network with the MBA2012/2013, MIF, and EMBA students and make some new friends.

2. You stay in shape. Before joining rugby I had never touched a rugby ball in my life. I was fearful of developing cauliflower ears and being pummeled to death. Luckily the team is meant for real beginners and offers trained players the opportunity to lead, mentor, and compete. Trust me, your yoga pants will look better on you after a few training sessions and there is no tackling.

3. Rugby players know how to let off steam. The men’s and women’s teams often join together for some huge parties such as last week’s Pub Golf Challenge.The gentlemen dressed up as Hawaiian golfers (think chaps in Hawaiin shirts and plaid trousers with stockings) and we ladies were a vision in animal print. We made it through nine Regents Park and Marlyebone pubs with various challenges, debacles, and new nicknames earned (a rugby tradition). In pub golf, everyone ends up winning.

4. We are sponsored! This means that we not only get access to awesome networking events with our sponsors at Barclay Capital and BCG, but we also get to attend tournaments around the world (including INSEAD in November!) at a discounted rate. We continue to win the world MBA Rugby championship and other prestigious tournaments around the globe, and enjoy all the glory and networking that go with it.

5. It is also the only socially acceptable way to call someone on campus a hooker or a dummy.

tldr; LBS ladies play as hard as they work. LBS has an enormous, diverse, and prestigious array of extra-curriculars.

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