Posts Tagged ‘#international’

Flying back from Moscow to Munich, I am contemplating the great advantages of attending an international school such as LBS. I just finished a tour of St. Petersburg and Moscow on which I embarked with a classmate, and were hosted in Moscow by two other classmates. This is exactly why I love this school so much: The opportunity to meet individuals from a broad range of backgrounds and nationalities. I am now friends with individuals from approximately 40 different nations – for a German girl from a small hick-town in Bavaria, that’s quite an achievement.

So why is that so important? It is important as our world will grow smaller and smaller in the coming years. Product innovation and branding will be less local and more global – and a lot of that is due to the internet, which aligns global taste. This means that more companies will need to become global in their thinking, their mind-set, their taste and their processes. Values from their home countries should be kept at their core, but they will need to expand beyond this horizon. And this is where such an international crew as we are comes in: Who else to help transcend this step and assist companies with becoming truly global.

Which brings me to my most important learning of Russia. It is not true that all Russians drink vodka. In fact, neither of my classmates does. Which means that I didn’t drink any vodka in Russia. But I am hopeful that my British classmates will help me out next time I see them…

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