Posts Tagged ‘#Orlando’

The great business thinker Milton Friedman once said “the business of business is business”. Perhaps at the time this was true but I must admit that this idea has never sat comfortably with me. In fact, I positively disagree with it – with a passion. Business, businesspeople and business education have the most phenomenal power to impact positive change in the world. Business school equips students with skills and knowledge to act as global citizens, charged to support those less fortunate. In my opinion, “the business of business is responsibility”. I refer to responsibility in all its facets. Responsibility to drive stakeholder value, to ensure good customer experience, to protect consumer rights and to deal responsibly with both employees and clients. But the responsibility of good business extends further – to use our skills and experience to support those in society that require assistance; whether this be through giving time, financial assistance or guidance. CEO of cloud computing giant SalesForce, Mark Benioff, devised the 1:1:1 model of integrated corporate philanthropy. The model is a commitment to contribute 1% of equity, 1% of employee hours and 1% of product back to the community it serves and has now been adopted by over 700 companies worldwide. During my Silicon Valley GIFT with LBS, I was privileged to see the UCSF Benioff Children’s Hospital in South San Francisco; a world-class medical facility that not only treats thousands of sick children each year but is committed to improving children’s health worldwide. The project is a testament to Benioff’s commitment to philanthropy, CSR and the ‘business of responsibility’.

As a business school student from a non-profit background, creating impact has always been of the utmost importance to me. Following my time with the LBS in California, I took the opportunity to connect with a NY-based child health charitable foundation. Together with a team of counsellors and medical personnel, we brought 50 children suffering from cancer to Orlando for a week of fun and respite. Many of these children have interrupted intense chemotherapy sessions and prolonged hospital stays (think 6months plus), at the approval of their physicians, to spend a few days relaxing on rollercoasters and eating ice-cream in Florida’s winter sun. Most of these children are bald, many are wheelchair-bound and several are constantly wired to medical machinery and monitors. Imagine, therefore, people’s surprise as they watched us scream our way through roller-coaster rides and dance alongside characters at the Disney parades. Days were spent zooming around The Magic Kingdom, SeaWorld and the Universal Studio Parks. Nights were spent sleepless – administering drugs, prepping gastric tubes and dealing with medical complications. Armed with open-access trips to ToysRUs, skip-the-queue passes at all amusement parks and fireworks displays galore, the trip of a lifetime was had by all and unbridled happiness permeated the entire experience. Although fun and laughter hasn’t yet been scientifically-proven to cure cancer, there is no doubt that all the kids returned home with a fresh hope, renewed smiles and greater strength to battle and overcome their challenges. Many of our kids are already back in hospitals across the US undergoing treatment – I wish them all well and a New Year filled with only much happiness and good health!

The London Business School is committed to “changing the way the world does business” and an integral facet of this pledge is to positively impact society. LBS’ trifecta: The Volunteers Club, Net Impact Club and Impact Consulting Club offer some of our best talent to the community; giving guidance, time and resources to support local non-profits and social enterprises. It is something about which our school community is incredibly proud and for many students, involvement in these clubs is the start of a lifelong pursuit in driving impact from operations to the boardroom, and a commitment to solving communal and global challenges. LBS is a school committed to holistic business education – an institution that creates leaders who solve problems using their minds as well as their hearts.

Wishing all our readers – students, potential students, alums and supporters – a very happy and successful 2017!

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