Posts Tagged ‘SSE’

After a flurry of evaluations in Finance, Macroeconomics, and Marketing Analysis, I finally have time to reflect on highlights from my second semester at LBS.

  1. Myself and two other MiMs joined a WPP multi-channel marketing agency for three weeks and delivered a strategic marketing plan for Ford. We created a European-wide marketing plan and presented our results to Directors at the agency. I’ll keep you posted with launch developments as they unravel.
  2. The Masters in Management students at the Stockholm School of Economics welcomed us to their school for a four-day master class in Operations Management. We travelled around Stockholm blending theory with practical case sessions at Swedish firms. Those MiMs that didn’t get onto the exchange decided to follow along in parallel group and join us in the evening to experience Swedish nightlife.
    For me the trip highlight was leading a 30-person team in a live Operations Management simulation game. We ended up out-performing the SSE-led team 50-5, but, more importantly, we learned a lot about lean production and international business practices.
  3. Although marketing and finance classes were stimulating, the academic highlight of this semester was the chance to learn macroeconomics from world renowned Dr. Helene Rey. Dr. Rey is an advisor to the Sarkozy government and leading academic in Central Banking and International Monetary Reform. Having 15min at the beginning of every lecture to ask her about world economic policies was truly amazing (and humbling).

I’m off to Belgium for a well-deserved break. See you all next term when Strategy, Microeconomics, Managerial Accounting, and Entrepreneurship hit!


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